Achieve your weight management goals with expert psychological support.

Bind. is a carefully curated network of expert and trusted weight management psychology professionals, all with experience of working in NHS weight management services.

Our team of Psychologists and Psychotherapists will work with you to understand your current challenges with weight and create a bespoke treatment plan to best meet your needs.

We offer support for a variety of weight-related issues including:

  • Binge Eating

  • Emotionally Driven or Stress Eating

  • Negative Body Image

  • “Self-Sabotaging” Behaviours

  • Low Motivation

  • Low Self-Esteem

We can also support you to build positive and sustainable behaviour changes alongside weight management medication (*Please note we do not prescribe weight management medication).

Please book an introductory call with a member of our team to see how we can help.

Welcome to Bind.

Our Services and Pricing.

Meet The Founder.

Dr Sarah Appleton BSc DClinPsy CPsychol

Hello and welcome to Bind!

I am a Chartered Clinical Psychologist who specialises in Weight Management. I completed my doctorate in Clinical Psychology at the University of Oxford and have since worked in five different specialist weight management and bariatric services across the UK and in America. I am currently the Psychology Lead for the largest NHS weight management service in the UK; a Healthy Weight Clinical and Care Professional Lead in South East London; and Chair of the British Psychological Society Obesity and Bariatric Network.

But that’s enough of that.

Bind. was born out of years of me working in weight management services. Without doubt, the most common thing I hear in my clinical practice is, “I know what to do but I just can’t do it!”. I feel the guilt, shame and frustration that clients bring to my door. However, what I see is not a lack of willpower - quite the opposite - but years of diet culture convincing an individual that they simply aren’t trying “hard enough”.

So, instead of pushing harder - trying a more restrictive diet - I encourage my clients to do something differently. We get curious. We explore how these behaviours that cause so much distress in the here-and-now might actually make sense. And, importantly, what we can do to convert this understanding into long-term, sustainable behaviour change.

Ultimately, I started Bind. because I know how difficult it is to manage weight - that weight is a complex interplay of our biology, psychology and social factors. I also know how quickly, and sadly how often, difficulties with weight are reduced to a simple case of “move more, eat less” leaving individuals feeling misunderstood, frustrated and stigmatised.

I wanted to bring together a network of carefully curated professionals, all with NHS experience, who can help to change the conversation around excess weight: to offer compassionate, evidence-based psychological support for those experiencing weight-related challenges.

I truly hope that we are the support you need to move forward - for good - with your health and wellbeing goals.

Meet the Team.

Dr Sarah Appleton

Dr Iakovina Koutoufa

Dr Alexandria Phillips

Dr Sonya Tsancheva

Book a Free Introductory Call.

Our 15-minute free introductory telephone call allows us to better understand your hopes and goals for therapy. We will then work to find the right clinician to meet your needs.

However, this is very much a two-way process. You will also be able to ask us any questions that you may have to see if we are the right fit for you.

  • “I can’t put into words the positive impact that sessions have made in such a short space of time. I have been able to move forward not just with my weight but with so many aspects of my life.”

  • “For the first time ever I have been able to be completely honest, without any judgement, about my difficulties with weight. I understand myself so much better now and no longer feel the same guilt, shame or frustration that I used to. I really cannot thank you enough."

  • "I found it very easy to talk openly and honestly with Sarah. She genuinely cares. She was extremely understanding and help me gain invaluable insight into my behaviours around food. We also came up with lots of practical solutions which I have been able to put into place."